This luxury African safari company has evolved over its 25 years of existence to become an exemplar within the safari industry on implementing and designing environmental and sustainability strategies.
Wilderness Safaris sustainability strategy is built around the 4Cs of conservation, culture, community and commerce, recognizing that nature-based responsible and ethical tourism is paramount to ensure the longevity of African conservation.
To ensure the 4Cs strategy is implemented Wilderness Safaris have developed Environmental Management Systems that focus on how they can reduce their carbon footprint by managing the building of their luxury safari camps in the most eco-friendly manner possible. Using solar water heating, water-harvesting techniques as well as a reduction of waste and reusable materials has ensured Wilderness Safaris exceeds stringent environmental standards.
The culture strand of Wilderness Safaris strategy is incorporated into the company by employing people from over 27 differing ethnic groups and raising awareness of the diversity of the African continent and its people to their guests. Food, design and materials all play an important part in the luxury safari camps, as well as innovative cultural policies, including the holding of the first Wilderness Heritage Day 2012 for the staff to celebrate their own cultural heritage.
At Wilderness Safaris they recognize that people are the corner stone of their business. To this end the 3rd C of Community plays a pivotal role for the company. The Wilderness family are the staff whom are the standard bearers and relationship managers for the company and recognition of their worth sets the company apart. The external community includes local rural communities and neighbors whom they work with tirelessly to ensure communications are honest, dignified and mutually beneficial.
The last C in the company’s strategy Commerce is probably the most important in terms of sustainability. Without a viable business model Wilderness Safaris would not be able to continue investing in some of the areas that they currently operate in. However they have been at the forefront of African Safari for some 27 years and pride themselves on the fact that sustainability has not come at a price. The company’s environmental principles have not been compromised and their understanding of the environment has allowed guests a richer and more diverse experience.
Visit our Wilderness Safaris page to find further information on the luxury safari camps featured there.